Scoop pays tribute to Met Gala with camp theme
Womenswear show Scoop has announced that its SS20 campaign will echo the theme of this year’s Met Gala exhibition with an artwork inspired by ‘Camp: Notes on Fashion’.
Created by Ratti S.p.A.Como, the imagery will be used throughout the fashion trade fair at its upcoming summer edition, which is taking place on 21-23 July at the Saatchi Gallery in London.
“The Met Gala’s ‘Camp: Notes on Fashion’ explores the trajectory of camp from the fringe towards popular culture,” said Karen Radley, founder and managing director of Scoop.
“Using the courts of 17th century France and the history of the word ‘camp’ (it has been suggested that the word 'camp' derives from se camper, meaning 'to posture boldly') as a starting point for the artwork, we have adapted the theme for our ‘Scoop in the Summer’ design which will feature across the show on posters, show bags, catalogues, and our infamous Scoop scarves created by Ratti S.p.A. Como.”
Buyers from premium department stores such as Harvey Nichols, Brown Thomas, Galeries Lafayette and Le Bon Marché, as well as independent boutiques including Found, Iris Fashion, and Jules B are expected to attend the July show. The brand lineup will include over 250 designer labels.
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