×
88 308
Fashion Jobs
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
SAKS
2nd Shift Asset Protection Associate
Permanent · LA VERGNE
SAKS
2nd Shift Inventory Control Processor
Permanent · LA VERGNE
FABLETICS
Art Director - Yitty
Permanent ·
UNDER ARMOUR
Stock Teammate, Part-Time 5:00 am Tuesday - Saturday Shift, Starting Pay $15.25 Per Hour
Permanent · SAN DIEGO
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time - Sherman Oaks
Permanent · LOS ANGELES
MACY'S
Asset Protection Detective, Roosevelt - Full Time
Permanent · Philadelphia
MACY'S
Retail Cosmetics Stock - Estee Lauder, Flushing - Full Time
Permanent · New York
MACY'S
Asset Protection Officer, Bailey Road - Full Time (3840)
Permanent · North Jackson
KOHLS
Financial Analyst
Permanent · Menomonee Falls
GAP
General Manager - Glendale Galleria
Permanent · Glendale
MACY'S
Asset Protection Security Guard, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Northpark Center - Part Time
Permanent · Dallas
MACY'S
Asset Protection Detective, Manhattan Beach - Full Time
Permanent · Manhattan Beach
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Dadeland
Permanent · Miami
AESOP
Part Time Retail Consultant | Seaport
Permanent · Boston
KOHLS
Distribution Center Operations Manager
Permanent · Patterson
PAUL SMITH
Sales Supervisor- Wooster Street
Permanent · NEW YORK
URBN
Urbn Urban Outfitters Inc. Inventory Control/Quality Audit
Permanent · RENO
H&M
Senior Director, Sales Component Engineering
Permanent · ATLANTA
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
Published
Sep 21, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Scotch & Soda latest loyalty drive is enabled by NFTs

Published
Sep 21, 2022

Scotch & Soda has linked up with Salesforce and LA-based AE Studio to launch its latest loyalty programme. Called Club Soda 3.0, it’s “enabled by NFTs”.


Scotch & Soda



It follows the debut of Scotch & Soda’s traditional loyalty programme, Club Soda, which launched in June and offers members benefits such as special discounts, early access to collections and sales, birthday gifts and access to exclusive events. 

The new tech addition is described as “its free-spirited Web3 community”, under which the creation and minting of NFTs will be powered by Salesforce's new NFT Cloud technology during the company’s pilot programme. 

NFT Cloud allows users to mint, manage and sell NFTs “on a trusted and sustainable platform”. 

AE Studio has been responsible for all technical development and advising on the best blockchain solutions “to drive maximum impact for the end-user, increasing the likelihood of long-term, sustainable growth”.

The launch of Club Soda 3.0 includes minting one of the 1,000 Founder’s Pass NFTs, “which serve as a point of entry to exclusive experiences, events, and offers from Scotch & Soda”. 

All of the brand’s NFTs will be minted on Polygon, “a sustainable blockchain that uses proof-of-stake consensus protocol”. 

In addition to providing “many similar benefits” to Club Soda, the 3.0 version will “offer the opportunity to co-create with Scotch & Soda on special projects, giving way to a more collaborative, inclusive, and engaging approach to creation in the new digital world”. 

Importantly, members can also join anonymously through their public cryptocurrency wallet address rather than through personal identification such as email. 

The company added that members can “enjoy a deeper level of engagement and interact with each other and the brand via Scotch & Soda’s Discord server”. That’s a community-focused social platform “where like-minded people can connect and discuss their favourite topics without the interference and restrictions of algorithms”.

The tech move is part of a long-term business strategy and marketing chief Stéphane Jaspar said it’s launching “what we see as the future of membership, where the values of the next generation are better represented and NFTs serve as a trusted point of access. 

“We are taking the first steps to build a community in Web3 based around the free spirit values of our home city of Amsterdam, and celebrate our members’ engagement, creativity and feedback, no matter where they are in the world or what their identity might be in ‘real life’, giving everyone a sense of ownership in the process.”

Copyright © 2022 FashionNetwork.com All rights reserved.