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Scotch & Soda launches menswear rental service

Published
Jun 27, 2019
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Amsterdam-based fashion brand Scotch & Soda has announced the launch of 'Scotch Select', a new online subscription service offering unlimited access to the brand’s menswear collection. 


Instagram @scotch_official


The new service is powered by CaaStle, the tech platform launched by womenswear subscription service Gwynnie Bee in 2018. In addition to running rental services for Gwynnie Bee and Haverdash, its two in-house brands, CaaStle also powers the subscription programs offered by Loft, Ann Taylor, Express and New York & Company, among others.

Scotch & Soda is the latest brand to use CaaStle’s service since the launch of Haverash in May, and marks the first apparel subscription rental service to be offered by a retail brand in the menswear market. 

Scotch Select will give users access to the complete assortment of the brand’s men’s product, including denim, outerwear, knitwear, chinos, t-shirts, and wovens for a flat monthly fee, with the option to keep and purchase items at a discount. The new service is priced at $99 per month for a three-garment plan, and includes priority shipping, unlimited exchanges and returns, and complimentary laundering. 

“It is an exciting moment for us to partner with Scotch & Soda and tap into the men’s category,” said Christine Hunsicker, CEO and founder of CaaStle. “Our 'Clothing as a Service' (CaaS) model allows Scotch & Soda to create a new direct-to-consumer channel that delivers a recurring and highly profitable revenue stream, which attracts both new customers and also increases engagement and share of wallet among existing ones.” 

The Amsterdam-headquartered brand, which was founded in 1985, operates 250 stores globally, of which 40 are in North America. It recently announced the appointment of Frederick Lukoff, the former president of Stella McCartney, to the role of CEO, in June.

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