Scott Disick's Talentless label to make UK debut in Flannels deal

By

Nigel TAYLOR

Published
May 4, 2021

There's no doubting anything Kardashian related is still a major pull for many consumers. Hence, luxury retailer Flannels has signed US sportswear label Talentless to its roster of high end brands to be sold within 20 of its UK store locations and online.

So what's the link? The brand was founded in 2018 by American media personality and socialite Scott Disick, best known for starring as a main cast member on Keeping up with the Kardashians and its spinoffs.

The brand's introduction is part of Flannels' “ongoing expansion into the contemporary retail space" and Talentless will launch an extensive collection of 40 pieces.

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The Talentless brand sets out to “create practical clothing that will last”. The collection focuses on “creating high quality wardrobe basics while maintaining affordability, allowing consumers to purchase jersey staples and elevated sweats at a price that won't fill the buyer with guilt”.

Ben Hurren, Flannels’ head of Menswear Elevation, said: “The collection will offer styles which customers aren’t able to buy anywhere else in the world. 

“We’ve been working with Scott and his team behind the scenes for a while now, so we’re thrilled that we are finally able to bring the brand not only online, but also in stores across the UK. 

He added: “Talentless is just one of the new brands launching into the business which continues to serve our contemporary offering, reflecting the new direction and strategy Flannels is pushing towards”.

As non-essential retail continues to reopen across the UK, introducing exclusive brands into Britain will be a key factor in driving consumers in-store and online and, in Disick’s case, his link with the Kardashians phenomenon will add another compelling layer of interest.