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By
AFP-Relaxnews
Published
Mar 23, 2015
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Sean 'Diddy' Combs to launch new cologne 3AM

By
AFP-Relaxnews
Published
Mar 23, 2015

Rapper and entrepreneur Sean "Diddy" Combs announced Monday the upcoming launch of his new fragrance 3AM.

The 3AM advertising campaign - PRNewsFoto/Sean John


It is the star's first fragrance in six years, since his contract with Estée Lauder Cos. Inc. came to an end following his 2009 perfume I Am King. He had previously released a 2006 scent called Unforgivable.

Combs is well known for his signature fragrances for which he has won awards.

Dominant aromas are said to be the citrus scents of bergamot and mandarin with hints of the spice cardamom.

3AM will be available starting in May, at a price of $55 for a 1.7 ounce bottle, and $70 for a 3.4 ounce bottle.

$1 = £0.67

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