Seiko launches watch capsule with Rowing Blazers

By

Jennifer Braun

Published
Jun 21, 2021

Japan’s largest watchmaker Seiko and New York sport and fashion brand, Rowing Blazers, announced on Thursday a collaboration to release a capsule of three Seiko 5 Sports watches.

The collection was developed in collaboration with Rowing Blazers founder and creative director Jack Carlson and Seiko's product development team, and includes two limited-edition and one special-edition timepiece, each complete with a distinctive bezel treatment. 

As a homage to Seiko's archives, the first design has a "rally" bezel, while the second design has a four-color red, blue, yellow and green bezel as a tribute to the ‘90s. Lastly, the final design incorporates a zig-zag patterned bezel, displaying Rowing Blazers' most distinctive motif.

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Each watch has a special case back emblazoned with one of Rowing Blazers' "house codes," a contemplative skeleton, as a memento mori: a reminder that time flies. Every watch also has a Rowing Blazers logo on the dial and comes in a special collector's tin in Rowing Blazers' signature zig-zag pattern, with both a bracelet and an alternative nylon military strap. The watches retail for $495 USD each.

"Collaborating with Seiko is a dream come true. I have a small collection of both new and vintage Seikos, and I'm obsessed with the brand. This is our first real foray into the world of watches -- though we often sell vintage Seikos on our site -- and I couldn't imagine a better partnership,” said Carlson.