Seiko opens second US boutique in Miami’s Design District

By

Obi Anyanwu

Published
Oct 3, 2016

Watch manufacturer Seiko announced on Monday the opening of its first boutique in Miami at 130 NE 40th Street in the Design District. The new boutique is the brand’s second retail location in the US joining its flagship in New York City.

 
The Miami store houses the full Seiko collection and is dedicated to the brand’s prestigious Grand Seiko, Astron and Credor collections. In addition, the new store will unveil collections never before sold in the US, including the Presage collection, and boutique exclusives in the US such as the Prospex collection.
 
Seiko designed the Miami boutique to reflect its history, as well as its brand elements such as luxury, craftsmanship and technology.

"The opening of our Miami Seiko Boutique truly signifies the beginnings of Seiko's position as a permanent global leader in the timepiece industry.  This boutique is a showcase of Seiko's craftsmanship and technologies in watchmaking," says Mr. Naito.  "Following the standards from boutiques in Tokyo, Paris, Amsterdam, Hong Kong, Cairo, New York City, Sydney and Dubai, the Miami Design District will add a new and continued superior level of exposure of the ever-growing U.S. and global presence.  Seiko will continue to seek the most ideal locations to spotlight our product, catering to our luxury timepieces, including Grand Seiko, Astron and Credor."
 
Seiko Corporation of America, a wholly-owned subsidiary of Seiko Watch Corporation, currently operates two stores in the US. The Tokyo-based company operates global retail locations in over 25 countries in North America, Europe, Asia, Australia and Africa.