Self-Portrait unveils Kate Moss campaign

By

Sandra Halliday

Published
Apr 14, 2021

Self-Portrait has launched a high-profile campaign with the London-based brand signing up well-known Londoner Kate Moss as it star. The campaign features a series of portraits of Moss “wearing some of the brand's most treasured styles and revealing key pieces” from its AW21 pre-collection.

The pictures were shot by photographer and artist Nigel Shafran, the first time Moss has been photographed by him, with the company saying they “document of Kate Moss at her most natural, reflecting honest moments captured by Nigel throughout their day together”.

The label has made a habit of signing up major names to front its campaigns and its previous collection — for AW 20 — included a marketing drive starring Bridgerton actress Phoebe Dynevor in her first ever fashion campaign.

The launch of the Kate Moss link coincides with the pre-collection’s debut online and in-store with the brand’s London store having reopened this week.

Label founder Han Chong, said: “If you ask me who optimises the Self-Portrait spirit and woman, it is, and always has been, Kate Moss. Her enormous appetite for life and her infectious sense of fun are what characterise the women I think about when I'm designing my collections — there is this sense of freedom, of effortlessness, of embracing life. It's this attitude that inspires my work now more than ever, as the world readies itself to emerge from confinement, with a revived purpose. Working with Kate was a complete joy.”