Published
Jul 19, 2016
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Sephora to become official beauty sponsor of Panorama

Published
Jul 19, 2016

Sephora Collection will be bringing its San Francisco flair to the inaugural Panorama music festival on NYC's Randall's Island this month.

Sephora Collection Experience at Panorama. Photo: Revolution Marketing.


Panorama is a brand new 3-day music festival created by Goldenvoice, the same group that runs Coachella. Arcade Fire, Kendrick Lamar and LCD Soundsystem are headliners of the festival that also focuses on art and technology.

Sephora has been named the official beauty sponsor of 2016. It is offering an interactive beauty experience for festival-goers to experience the brand.

"We are thrilled to be a featured partner of Panorama this year, as official beauty sponsor," said Deborah Yeh, SVP of Marketing and Brand for Sephora.

Yeh continued, "our focus at Panorama is to offer a deeper product experience for Sephora Collection, sharing our unparalleled brand assortment and service premise in an unexpected way beyond our stores or dotcom site."

Sephora will be offering concert-goers first access to hair touch ups and a braid bar. The Sephora Innovation Lab will offer fans the chance to experiment with new Sephora Collection products and connect on social media at the festival.

Panorama takes place July 22-24 at New York's Randall's Island Park. Sephora is based in Paris, France, with its North American headquarters located in San Francisco.



 

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