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By
AFP-Relaxnews
Published
Sep 8, 2015
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Serena Williams to serve up an online show at New York Fashion Week

By
AFP-Relaxnews
Published
Sep 8, 2015

Global tennis star Williams is planning to live stream her fall collection show and to give fashion-conscious fans the opportunity to purchase items online immediately after the catwalk presentation.

US Serena Williams Roland Garros 2015 - ©AFP / Dominique Faget


The innovative approach to showcasing the Serena Williams Signature Statement Collection is in partnership with online content experts HSN. 

"Throughout my life, I've always believed in pushing boundaries...whether it's in tennis, business or fashion!" said Williams. "This year my runway show will be broadcast live, and you can shop the collection immediately afterwards. That is exciting to me and not common in fashion today."

Williams' show will be streamed live on September 15 and will include 26 looks. Selected items that will go on sale immediately after the presentation will range in price from $29.99 to $129.99.

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