An exclusive event dedicated to Seven7 was launched with the luxury concept store Luisaviaroma this January during the Pitti Immagine Uomo exhibition, presenting a special, limited edition denim range.

Seven7 with Luisaviaroma

Pitti Immagine Uomo is an Italian trade show that showcased the must have styles for the upcoming autumn-winter 2010/2011 season from 12-15 January 2010. During the show, jeans signed by both Luisaviaroma and Seven7 were on display in a special corner dedicated to the brand – the fruit of work and designs by Felice Limosani, artistic director of Luisaviaroma.

The special, limited edition denim will be sold starting from the end of January on www.luisaviaroma.com.

By Jonathan Fulwell