×
43 795
Fashion Jobs
CENTRIC BRANDS
Associate, Account Executive
Permanent · New York
CENTRIC BRANDS
Senior Analyst Basis & Security
Permanent · Greensboro
SALLY BEAUTY CORPORATE
District Manager - Cosmoprof
Permanent · Memphis
NORDSTROM
Asset Protection- Security Ambassador- Park Meadows
Permanent · Lone Tree
NORDSTROM
Asset Protection- Agent- Park Meadows
Permanent · Lone Tree
NORDSTROM
Asset Protection - Agent - Sugarhouse Rack
Permanent · Salt Lake City
NORDSTROM INC
Manager - Merchandise And Inventory - Colonie Mall Rack
Permanent · Albany
NORDSTROM
Asset Protection- Security Ambassador- Cherry Creek
Permanent · Denver
NORDSTROM
Asset Protection- Agent- The Orchards Rack
Permanent · Westminster
BANANA REPUBLIC
General Manager - Gloucester Premium
Permanent · Gloucester Township
BANANA REPUBLIC
General Manager - The Shops at Nanuet
Permanent · Clarkstown
LULULEMON
Store Business Lead | Kenwood Towne Centre
Permanent · Cincinnati
LULULEMON
Store Business Lead (Sbl) | Georgetown
Permanent · Washington
ESTÉE LAUDER
Hiring Event - Beauty Sales Managers - Bobbi Brown - Clinique - Origins - Tom Ford Beauty - Richland Mall - Waco, tx
Permanent · Waco
ESTÉE LAUDER
Digital Project Manager
Permanent · Blaine
ESTÉE LAUDER
Manager Video Post Production
Permanent · Blaine
ESTÉE LAUDER
Executive Director International Business Development
Permanent · New York
ESTÉE LAUDER
Retail Beauty Sales Manager - Clinique - 35 Hrs - The Corners - Wauwatosa, wi
Permanent · Wauwatosa
ESTÉE LAUDER
Retail Beauty Sales Manager - Clinique - 40 Hrs - Memorial City - Houston, tx
Permanent · Houston
ESTÉE LAUDER
Manager, Global Brand Supply Chain - Bobbi Brown
Permanent · New York
ESTÉE LAUDER
HR Business Partner, Glamglow And Smashbox
Permanent · Culver City
TAPESTRY
Full Time Sales Supervisor
Permanent · Estero
Translated by
Nicola Mira
Published
Apr 13, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Share price for Tod’s flies after Chiara Ferragni joins board

Translated by
Nicola Mira
Published
Apr 13, 2021

On Friday, the share price of Italian fashion group Tod’s on the Milan Stock Exchange was strongly on the upswing, the market saluting the appointment of social media celebrity and entrepreneur Chiara Ferragni to the board of directors of the Tod’s group, part of Tod’s strategy to appeal to a younger audience.


Chiara Ferragni has a huge following on Instagram - Photo d'archives / Reuters / Piroschka Van de Wouw


The share price for Tod’s, which was previously capped, gained more than 12% at about 12.20 GMT, reaching €32.24, the highest value since March 2020. Chiara Ferragni, 33, is an Italian fashion influencer and entrepreneur whose Instagram account dispenses style tips to over 23 million followers. “Chiara’s knowledge of the world of young people will certainly be extremely valuable,” said Diego Della Valle, founder of and main shareholder in the Tod's group.

Tod’s was once chiefly known for its driving shoes. At the end of 2017, the group deployed a new strategy to rejuvenate its brand image, but was adversely affected by the Covid-19 crisis. Sales slumped by nearly a third in 2020, the group’s fifth consecutive annual downturn, owing to lockdown measures and the decline of leisure travel.

“Ferragni’s appointment to the board of Tod’s will translate into better visibility for the brand, and investors are hoping that this will help the group’s sales recover in what is currently a tough market situation,” said a trader in Milan.

In the 2020 financial year, sales for the Tod’s group, owner of Tod’s, Roger Vivier and Hogan, fell by over 30% compared to 2019, down to €637 million, with an operating loss of €135 million. A year earlier, the group had posted an operating income of €101 million.

With Reuters (Claudia Cristoferi, French version by Marc Angrand)

Copyright © 2021 FashionNetwork.com All rights reserved.