Shein launches U.S. resale platform

Chinese online fashion, beauty, and lifestyle retailer Shein announced on Monday the launch of a new online peer-to-peer resale destination to buy and sell previously owned Shein products.

Dubbed 'Shein Exchange', the new feature simplifies the resale process making it easier than ever for sellers to list their items through a seamless interface that pre-populates previous Shein purchases. It also promotes the benefits of purchasing pre-owned clothing over purchasing new items.

The platform, created in partnership with Treet, is currently available to all U.S. customers with plans to expand to other global markets next year.

"At Shein, we believe that it is our responsibility to build a future of fashion that is equitable for all, while also accelerating solutions to reduce textile waste,'' said Adam Whinston, global head of ESG at Shein.

"The goal of Shein Exchange is to make resale just as easy and convenient as buying something brand new, while also igniting a cultural movement of circularity within our own Shein community. We're calling on our community to mobilize and keep previously owned clothing in circulation for as long as possible. By harnessing the reach and the influence of our growing community, we believe that shopping resale can become the new normal in our industry.”

The company, which has previously been called out for poor labour practices and fast fashion waste concerns, said that the pilot project is part of its “larger commitment to address the ongoing issues of textile waste and build a future of fashion that is more circular.”

The platform also follows the launch of community-created Facebook groups and social platforms, where Shein fans have communicated an interest in resale destinations where they can buy and sell previously owned Shein products.

Shein launches U.S. resale platform

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