Jan 24, 2023
Shiseido Americas rejigs leadership
Jan 24, 2023
Shiseido Americas announced on Monday the appointment of Agnes Landau as chief marketing officer, US, a newly created role.
In this role, Landau will lead marketing and merchandising for the company’s Shiseido brand, Clé de Peau Beauté, Nars, Issey Miyake, Narciso Rodriguez, Hermès Fragrances and Tory Burch Beauty.
She will be responsible for gaining market share, building brand equity, and elevating the company’s overall strategic marketing capabilities. Landau will also be responsible for creating a diversity, equity, and inclusion strategic roadmap for all Shiseido Americas US businesses.
Landau was previously at The Estée Lauder Companies Inc. Her roles included senior vice president, strategic transformation, at MAC Cosmetics North America, as well as president and global general manager, Darphin. She also served as CMO at Clinique.
Likewise, Louanne McGrory, formerly president, Shiseido Canada, has been appointed chief commercial officer, US, where she will oversee all US retailer relationships, driving the company’s commercial business and guiding customer experience.
Meanwhile, Antonio Andrade, formerly senior vice president, LATAM, has been appointed president, Shiseido Canada and LATAM. In addition to his current responsibilities, Andrade will oversee the Canada business.
Lastly, Mary Gerzema, former senior vice president of consumer insights and digital media, has been named executive vice president, marketing intelligence and consumer engagement, and will be responsible for Shiseido Americas’ digital transformation function and a new Web3/metaverse group.
“Today, the Americas region continues to be dynamic, resilient and most of all, a compelling opportunity for growth,” said Ron Gee, president and CEO, Shiseido Americas, and global leader, M&A for Shiseido.
“As a key strategic priority for Shiseido, we will continue to focus our energies on the Americas region, particularly among our marketing, commercial and digital functions.”
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