Shiseido snaps up beauty veteran Kathy Cullin for Bare Escentuals role

By

Barbara Santamaria

Published
Aug 23, 2016

Shiseido’s American unit has appointed Kathy Cullin to the newly created role of General Manager for Bare Escentuals US, effective from August 22, 2016. 

In this role, Cullin will be responsible for the commercial business and customer experience of the bareMinerals and Buxom Beauty brands in the United States. She will also oversee multichannel strategies and manage key relationships with department stores and wholesale vendors across the country.

“Kathy’s outstanding reputation within the beauty industry is backed by a record of proven leadership,” said Marc Rey. “She is a practiced sales executive and manager. Her keen insight, strategic approach and extensive professional history will help bring the Bare Escentuals business to greater heights of success. I am grateful to have her on board as we write the next chapter for this unique and compelling business.”

Kathy Cullin will also work with Bare Escentuals’ Senior Leadership team to drive long-term sales, marketing and education strategies, as well as encourage collaboration among the company’s teams.

A sales veteran, Cullin has held several senior roles at cosmetics companies. She served most recently as Senior Vice President, Prestige – Fragrances and philosophy, for Coty’s Americas business, where she was responsible for the planning, implementation and development of all aspects of sales and education.

She has also been Senior Vice President of Strategic Initiatives for L'Oréal’s Matrix division and led sales and marketing initiatives at Clarins USA, Symrise, Puig Beauty USA and Calvin Klein Cosmetics/Unilever.

Kathy Cullin has also served on the boards of Cosmetic Executive Women and The Fragrance Foundation.