Shiseido to open global innovation centre in Japan in 2019

By

Barbara Santamaria

Published
Nov 7, 2018

Shiseido is building an innovation centre in Yokohama, Japan, which will act both as a research facility and an experience-led beauty complex complete with a sports studio, beauty bar and museum.

The Japanese company said the centre, named Shiseido Global Innovation Center or ‘S/PARK’, will start research from mid-December this year. It is expected to be operating at full scale in April 2019.

The first two floors will be open to the public with a series of spaces, such as the S/Park Cafe, where guests can enjoy healthy meals inspired by beauty and wellness trends, an S/Park sports studio with workouts designed by the Shiseido Running Club and the S/Park Beauty Bar, which will offer guests the opportunity to create their own cosmetics based on Shiseido formulas. An S/Park Museum will showcase cutting-edge technologies from the brand.

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Additionally, the Yokohoma facility will connect Shiseido’s innovation centres around the world to centralise their R&D activities. The cosmetics company has currently research centres in China, Thailand, USA and France, and its research efforts have helped it become an authority on skincare.

The company’s first testing laboratory, a product development and improvement facility, opened in 1916.