×
74 678
Fashion Jobs
COLUMBIA
Global Merchandising Manager – Equipment & Accessories
Permanent · PORTLAND
SOREL
Director, Ecommerce
Permanent · PORTLAND
OLD NAVY
General Manager - Eastchase Plaza
Permanent · MONTGOMERY
JCPENNEY
Asset Protection Manager, Holyoke, ma
Permanent · Holyoke
NORDSTROM
Asset Protection - Security Ambassador - Northshore
Permanent · Peabody
NORDSTROM
Asset Protection - Agent - Belle Isle Station Rack
Permanent · Oklahoma City
NORDSTROM
Asset Protection - Agent - City Creek Center
Permanent · Salt Lake City
RALPH LAUREN
General Manager
Permanent · Southampton
URBN
pv Rittenhouse | Assistant General Manager (m&v)
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · NASHVILLE
SACKS
Lead, Inventory Control And Quality Insurance, 2nd Shift
Permanent · WILKES-BARRE
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Warsaw
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · North Andover
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Saint Joseph
KOHLS
Senior Product Manager, Marketplace, Remote
Permanent · Menomonee Falls
SALLY BEAUTY CORPORATE
00014 Certified Color Consultant
Permanent · LOS ANGELES
SALLY BEAUTY CORPORATE
Usa-100598-Product Owner - Digital
Permanent · DENTON
SALLY BEAUTY CORPORATE
Usa-100598-Product Owner - Digital
Permanent · DENTON
DECKERS
Stock Operations Lead, Ugg
Permanent · WHITE PLAINS
BLOOMINGDALE'S
Manager, Sales - Shoes/Handbags
Permanent · HUNTINGTON STATION
BLOOMINGDALE'S
Asset Protection Detective, Full Time, San Francisco
Permanent · SAN FRANCISCO
ADIDAS
Retail General Manager Adidas - Citadel Outlets 6202, Commerce ca
Permanent · COMMERCE
Published
Apr 1, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Shiseido unveils product development partnership with Alibaba

Published
Apr 1, 2019

Japanese cosmetics giant Shiseido has signed a business partnership with China’s Alibaba to develop new products for the Chinese market.


The first co-developed products will launch on Tmall from September - Shiseido


The partnership will see Shiseido use Alibaba’s big data and consumer insights to develop new products based on what Chinese consumers are searching for on its Tmall website. The first co-developed products, a ‘mild and refreshing scalp shampoo’ and an ‘essence oil for split ends’, will launch on Tmall under Shiseido’s hair and body care brand Aquair in September.

With nearly 700 million users, Alibaba Group will be a key partner to help Shiseido drive growth in China. After Japan, China is its biggest source of revenue and the Japanese company has been setting up several initiatives there in recent months to further accelerate its growth.

Alibaba’s data will aid Shiseido in its product development process and help it attract new consumers, especially the younger demographic.

The partnership will also see the companies collaborate on brand marketing, ecommerce, CRM and other areas.

Shiseido has opened a dedicated office in Hangzhou, China where it will work on its business partnership with Alibaba.

Earlier this year, the company also opened an innovation and investment office in China to promote strategic alliances with startups.

Copyright © 2023 FashionNetwork.com All rights reserved.