Shoe brand Laduca to open first UK store

By

Barbara Santamaria

Published
Jul 17, 2019

Laduca, a shoe brand for dancers, is taking advantage of its Spice Girls momentum to get closer to West End performers with the opening of its first UK store in Covent Garden.

The New York-based dance shoe brand has created custom shoes for top music artists including Katy Perry, Selena Gomez, Taylor Swift and Beyonce, and it was behind the footwear worn by the Spice Girls on their recent UK tour.

Laduca is opening a flagship store at 37 Drury Lane, Covent Garden, designed by founder Phil LaDuca to reflect the theatrical heritage of the brand.

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He commented: “We have been providing shoes for the West End for several years and I am very excited to finally be a part of Covent Garden. The location is renowned for its exceptional theatre district and our new international home on Drury Lane is a stone’s throw away from the hustle and bustle of the industry.”

The Covent Garden area has recently welcomed a flurry of new brands, with dancewear brand Pineapple and UK sock brand Stance launching stores there. Russell and Bromley has also announced it is relocating to 107 Long Acre, opposite Covent Garden tube station. 

Simon Taylor, property director at The Mercers’ Company commented: “LaDuca’s selection of Drury Lane for their debut store outside of the US is a testament to the Mercers’ Estate’s prime location and reputation within London. The brand’s flagship UK store will join the vibrant community of connecting streets in and around Covent Garden and we are sure the brand will be well received amongst the theatre and dance lovers of London and beyond.”