Shoelace company Hickies raises $10 Million in funding
New York City-based shoelace company Hickies announced on Monday that it has raised $10 million in funding, led by Sforza Holding and Endeavor Catalyst.
Founded in 2012 by Gaston Frydlewski and Mariquel Waingarten, Hickies produces shoelaces with an adaptive modular lacing system designed for an active lifestyle. Hickies laces are individual flexible straps with snap closures that give the foot muscles freedom to move.
The company recently launched two new laces, Hickies 2.0 and Hickies Kids that represent four years of customer feedback and research. Hickies 2.0 features an adaptive fit for high performance, and Hickies Kids is a new shape and material engineered for children’s footwear.
"This investment marks the beginning of a new chapter for HICKIES. We look forward to building on this momentum with our partners both globally and in Brazil, as we continue to redefine the way people wear their sneakers," said Frydlewski, Co-Founder & CEO of HICKIES.
Hickies has distribution in over 40 countries and will begin distribution in Brazil in 2017. The company operates an e-commerce website in the United States, Germany, the United Kingdom, Mexico and Australia among other countries.
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