×
6 597
Fashion Jobs
L BRANDS
Procurement Buyer - Information Technology
Permanent · Columbus
NORDSTROM
Asset Prevention Security Ambassador Downtown Seattle
Permanent · Seattle
NORDSTROM INC
Business Intelligence Analyst - Merchandise Operations
Permanent · Seattle
NORDSTROM INC
District Loss Prevention Manager, ny
Permanent · New York
L BRANDS
Asset Protection Officer, Morse rd (2nd Shift 3pm - 11pm)
Permanent · Columbus
BATH & BODY WORKS
sr. Manager, Carrier Strategy
Permanent · Columbus
VICTORIA'S SECRET
Brand Operations Manager-Crystal Mall
Permanent · Waterford
L BRANDS
Asset Protection Officer, Morse Crossing - 3rd Shift (11pm-7am)
Permanent · Columbus
VICTORIA'S SECRET
Brand Operations Manager-Coconut Point
Permanent · Estero
BATH & BODY WORKS
District Manager - Bath & Body Works - North Austin - Austin, tx
Permanent · Waco
VICTORIA'S SECRET
Brand Operations Manager-Valley West
Permanent · West Des Moines
L BRANDS
Asset Protection Officer, Broad st -1st Shift 7am-3pm
Permanent · Reynoldsburg
L BRANDS
Asset Protection Officer, New York City
Permanent · New York
BATH & BODY WORKS
Senior HR Generalist - Home Office
Permanent · Reynoldsburg
VICTORIA'S SECRET
Brand Operations Manager-White Marsh
Permanent · Baltimore
VICTORIA'S SECRET
Asset Protection Investigator, Victoria's Secret (Southland Mall - Hayward, ca)
Permanent · Sacramento
PINK
Brand Operations Manager-Solano
Permanent · Fairfield
VICTORIA'S SECRET
Product Owner
Permanent · Reynoldsburg
ESTÉE LAUDER COMPANIES
Manager, Creative Operations, Creative Content Hub, North America
Permanent · New York
ESTÉE LAUDER
Director, Ecommerce, North America - dr.Jart+
Permanent · New York
JCPENNEY
Product Manager - Site Management Tools & Cms
Permanent · Plano
JCPENNEY
Financial Planning Senior Analyst - Stores Finance
Permanent · Plano
Published
Mar 12, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Shoes of Prey goes into voluntary administration

Published
Mar 12, 2019

Custom footwear brand Shoes of Prey said it has appointed administrators this week, after months of speculation regarding the Australian start-up's future.

The cult fashion brand told local media on Tuesday it has recruited FTI Consulting's Kelly Trenfield and John Park to start liquidating the nine-year-old company on Monday.


Shoes of Prey


Co-founded in 2009 by Michael Fox, Jodie Fox and Mike Knapp, Shoes of Prey retails customised shoes online with the ability for shoppers to have each purchase made, and delivered, within weeks.

The bankruptcy news was preempted ahead of Monday, however, with Fox on Sunday publishing a piece entitled "Shoes of Prey Journey Comes To An End" via the online media platform Medium.

In the post, the co-founder said a low interest from the mass market for customised shoes lead to its demise, saying that most shoppers want to access the latest styles and brands as seen on celebrities and influencers -- and not necessarily create their own footwear.

"[Shoppers] don't want to invest time in creating a product themselves, and attempts to have them do this, even in small ways, leads to the paradox of choice kicking in causing decision paralysis, in turn lowering conversion rates," Fox said, via Medium on the weekend.

The other reason given by Fox was the company's difficulty in competing with cheap Chinese manufacturers.

Shoes of Prey first warned of difficulties back in March last year, when Fox -- who is also the company’s chief executive -- started contacting some of Australia's heavyweight backers to ask for fresh funding.

Then in August 2018, the company said it had run out of money, causing it to cease orders. The latest news marks the end of a era for the budding company, which was once "prepped to scale into the $100m’s revenue," said Fox.

Following a horror year for Australian retail in 2018, the year 2019 continues to be rough for both local fashion and cosmetics brands. Most recently, Australian beauty giant Napoleon Perdis went into administration in February, causing it to shut dozens of stores across the country.

Likewise sportswear manufacturer Skins filed for bankruptcy in January, while menswear chain Ed Harry closed all stores after attempts to find a buyer failed that same month.

Copyright © 2021 FashionNetwork.com All rights reserved.