83 023
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Norwalk
Permanent · NORWALK
BELK
Store Fulfillment Associate - Full Time
Permanent · FRANKLIN
BELK
Asset Protection Lead - Full Time
Permanent · AUBURN
BELK
Store Fulfillment Associate - Full Time
Permanent · SAVANNAH
BELK
Store Fulfillment Associate - Part Time - Independence Mall
Permanent · WILMINGTON
BELK
Asset Protection Associate - Full Time
Permanent · ROCKY MOUNT
BELK
Store Fulfillment Associate - Part Time - Coastal Grand
Permanent · MYRTLE BEACH
BELK
Store Fulfillment Associate - Full Time - Bridgestreet
Permanent · HUNTSVILLE
BELK
Store Fulfillment Associate - Full Time
Permanent · TUPELO
BELK
Store Fulfillment Associate - Part Time
Permanent · SAVANNAH
BELK
Asset Protection Manager - Triangle
Permanent · RALEIGH
ALO YOGA
Construction Project Manager
Permanent · LOS ANGELES
SUN VALLEY
Sun Valley Marketing Manager
Permanent · SUN VALLEY
LULULEMON
Community Specialist | (Contract) Market Street The Woodlands
Permanent · THE WOODLANDS
LULULEMON
Community Specialist | Orlando Premium Outlet
Permanent · ORLANDO
LULULEMON
Full-Time Community Specialist | Cumberland Mall
Permanent · ATLANTA
KOHLS
Operations Supervisor - Weekend Days
Permanent · PLAINFIELD
KOHLS
Technical Project Manager
Permanent · MENOMONEE FALLS
KOHLS
Loss Prevention Associate
Permanent · FINDLAY
NAVY EXCHANGE
Vending Route Driver (Operations Worker) FT w/Benefits
Permanent · BREMERTON
NAVY EXCHANGE
Asset Protection/Safety Investigator (Detective) FT w/Benefits
Permanent · BREMERTON
URBN
Anthropologie Omni Service Specialist Part-Time
Permanent · NOVI
Translated by
Nicola Mira
Published
Mar 23, 2023
Reading time
2 minutes
Download
Download the article
Print
Text size

Showroomprivé taps influencers in new ‘ShowroomBy’ collaborations

Translated by
Nicola Mira
Published
Mar 23, 2023

Online content creators will periodically feature on Showroomprivé to present their curated product selections in surprise drops. Instapreneur Sabrina Cesari, with her 466,000 followers, will feature in the first ShowroomBy session, on Friday March 24.


@Sabrinacsari sur Instagram


With no prior warning, Showroomprivé will showcase about 60 products selected by Cesari among those that are due to arrive on the event sales site in the coming weeks. 

The products will be split in two drops, with about 30 of them presented on Friday March 24, and another 30 expected in the course of next week. The first ShowroomBy session will focus on womenswear, home decoration products, and childrenswear, since Cesari is currently pregnant with her second child.

The initiative will also include a prize draw on the selected influencer’s Instagram account, with a €1,000 shopping voucher as first prize. Participants will need to follow, like and comment on Showroomprivé’s Instagram posts (Showroomprivé has 186,000 followers). For the event sales site, the operation is an opportunity to boost sales, online traffic, and social media standing. Not to mention growing its trend-spotting reputation.

New brand identity coming soon



ShowroomPrivé, which focuses chiefly on women’s fashion, is planning to schedule future ShowroomBy sessions at the rate of about one every two months, tapping influencers with a variety of styles and audiences.

Albert Prénaud, Showroomprivé’s chief marketing officer, is the brains behind this new kind of collaboration, unprecedented for the group. Prénaud joined Showroomprivé in October 2022, after leaving Parisian advertising agency BETC, a specialist in full-service campaigns, where he was deputy managing director. In a few weeks, Prénaud will present ShowroomPrivé’s new brand identity.

In 2022, ShowroomPrivé’s business volume fell to €939.6 million, down 6% on the previous year but up 9.6% compared to pre-Covid levels. Revenue in 2022 fell by 9.2% to €657.4 million, but increased by 6.8% compared to 2019.

Copyright © 2024 FashionNetwork.com All rights reserved.