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Signet names new chief digital officer to support accelerated transformation efforts

Jun 20, 2020
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International jewelry retailer Signet Jewelers Limited announced on Friday that it has appointed Rebecca Wooters as its new chief digital officer, as the company doubles down on its online transformation plans in the wake of Covid-19.

Signet Jewelers' new chief digital officer, Rebecca Wooters - Photo: Signet Jewelers

In her new role, Wooters will work closely with Signet’s technology, marketing and banner teams in order to lead the retailer’s digital strategy. As part of her responsibilities, she will launch new digital products and services that aim to enhance the omnichannel experience and drive profitable growth at the company, which operates brands such as Kay Jewelers, Zales and Jared in the U.S., and H.Samuel and Ernest Jones in the UK.
She will report to Signet Jewelers CEO Virginia C. Drosos.

Wooters has more than 25 years of experience in areas including digital strategy and transformation, customer experience, operations, marketing, and product development. She joins Signet from Citi, where she most recently served as chief customer experience officer and head of digital experience for Citi’s global consumer bank.
In this role, she was responsible for customer experience and the development of digital services and channels, as well as that of voice, BOT and digital messaging. Her leadership allowed the team to rapidly accelerate its digital transformation efforts and resulted in double-digit growth.
The Citi app that she helped to develop was named Business Insider’s #1 Banking Mobile App.
Wooters holds a BA from Texas A&M University and an MBA from the University of Texas at Dallas, and was named one of Dallas’ Top 25 Women in Business in 2014.
“Our Omnichannel and digital transformation is even more important now with today’s shift to online shopping,” said Drosos in a release. “Rebecca is joining us at a pivotal time in our Path to Brilliance transformation journey, which we are accelerating in these unprecedented times to emerge stronger than ever.”
Earlier this month, Signet announced that it will be permanently shuttering 380 brick-and-mortar stores as it accelerates its digital transformation strategy. The news came as the company reported a 40.5% decline in first-quarter net sales, resulting from the temporary closure of its brick-and-mortar fleet due to the Covid-19 pandemic.
The retailer’s total e-commerce sales rose 6.7% in the quarter, reflecting a 37.2% increase in its international segment and a 4.3% rise in North America, where digital revenues were negatively impacted by the shut-down of the James Allen distribution center in New York.
Overall, Signet reported a quarterly net loss of $198.6 million, or $3.83 per diluted share, on sales of $852.1 million.

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