Simon Premium Outlets sponsors Demi Lovato and Nick Jonas tour

By

Obi Anyanwu

Published
Jun 13, 2016

Simon Premium Outlets announced on Friday that it has been named the exclusive retail sponsor for the ‘Honda Civic Tour: Future Now’. Singers Demi Lovato and Nick Jonas will headline the tour, and it will take place at 40 venues in the US and Canada from June to September.

 
As the exclusive retail sponsor, Simon will host ‘Meet and Greets’ with the two singers at various properties including Woodbury Common, Desert Hills, Allen, Orlando International, Las Vegas North, Phoenix, St. Louis, Edinburgh, Chicago and Leesburg Premium Outlets. The company will also host a concert sweepstakes for tickets, backstage passes and sound check parties.
 
"We are so excited to be part of the biggest national music event of the summer," said Stephen Yalof, CEO of Simon Premium Outlets. "This sponsorship was a natural as the tour's North American stops align with the locations of our Premium Outlets. We look forward to hosting numerous tour related events on property that will entertain and delight our loyal shoppers and introduce our centers to a whole new set of shoppers."

Both Lovato and Jonas have ongoing partnerships with footwear brands. 23-year-old Lovato is one of the Brand Ambassadors for Skechers and Jonas, who was the youngest member of the Jonas Brothers band, is a Brand Ambassador for Creative Recreation.