Apr 12, 2023
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Simon Holloway is new Dunhill creative director

Apr 12, 2023

Richemont’s Dunhill has a new Creative Director with the arrival of Simon Holloway in the role. The company said the Kingston University graduate “brings with him a deep and rich understanding of English style and design codes. His aesthetic embodies heritage; creating timeless and quintessentially British collections”.

Simon Holloway - Dunhill

That English/Britishness is key to the enduring appeal of the Dunhill label (just as it is increaasingly for luxury peer Burberry) and Holloway has a strong background in home-grown labels.

He joins Dunhill directly from fellow Richemont Maison James Purdey & Sons where, also as Creative Director, we’re told “he successfully laid the foundations for a growing clothing and accessories collection”.

But his experience is also in the wider international industry with further roles that have included Agnona and Ralph Lauren Collection, designing luxury ready-to-wear, knitwear, shoes, accessories, fragrance and home collections.

A successor at Purdey hasn’t yet been announced but will be “shortly”.

Dunhill said it’s “moving forward with renewed dynamism and a rejuvenated strategic direction” under the tenure of CEO Laurent Malecaze, and Holloway’s appointment “reinforces the focus on [its] guiding principles of British craft, innovation, functionality and masculine elegance”.

The CEO said Holloway has “creative energy coupled with his decades of experience in luxury" and that this “will be instrumental as we evolve and expand our house’s iconic codes in the context of today’s client. 

“Simon’s sense of quality and craft, along with a clear understanding and appreciation of the dunhill DNA, will ensure we continue to innovate through products that are timeless, purposeful and relevant.”

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