Simon to launch online outlet shopping platform
today Mar 27, 2019
Simon, a developer of outlet centers, malls and mixed-use destinations, is making its first foray into e-commerce with a new online outlet shopping platform set to launch this spring.
The platform, which lives at ShopPremiumOutlets.com, will allow Premium Outlets customer base to shop 24/7 from a selection of brands, at up to 65 percent off, while enjoying all the benefits of online shopping.
Still, CEO and president, David Simon, says it will be much more than just a transactional website.
"We're utilizing the powerful equity and consumer connectivity of our Premium Outlets platform to drive incremental traffic and sales for brands and retailers, both online and in-store. This is not your typical marketplace and the brands will be the heroes of the experience and will not get lost in the crowd.”
The platform is currently in its early stages of beta-testing with a VIP Shopper Club, while it has also received “significant interest from the brands and retailers currently in Premium Outlets,” according to Simon.
"Millions of people love shopping Premium Outlets and SPO will offer them the convenience of discovering the best outlet deals, anytime and anywhere. We're beta-testing the platform with just under 2,000 brands and over 300,000 products.”
Current brands include Saks Off Fifth, Karl Lagerfeld Paris, Nautica, Aéropostale, Cole Haan, Wilsons Leather, Reebok, G.H. Bass & Co. and Skechers.
Simon Premium Outlets portfolio spans the United States, Puerto Rico, Canada, Japan, Malaysia, Mexico and South Korea.
It showcases some of the biggest and busiest outlet centers in the U.S. such as Woodbury Common Premium Outlets (New York City), Orlando Premium Outlets, Desert Hills Premium Outlets (Palm Springs), Las Vegas Premium Outlets and Wrentham Village Premium Outlets (Boston).
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