Simons names Bernard Leblanc president and CEO

By

Jennifer Braun

Published
Mar 20, 2022

Quebec-based fashion retail chain Simons has named a new president and chief executive officer. 

Bernard Leblanc will take on the new role, while Peter Simons, who has held the role of president and CEO for more than 25 years, will become the chief merchant and continue to sit on the family council and advisory board.

"We have always made decisions that put the best interests of the company first and today's announcement perfectly aligns with that philosophy. Bernard wonderfully embodies the values of service that we are known for. Thanks to our employees' commitment and the loyalty of our customers, Simons possesses all the attributes and talent necessary to continue its development and carry out its strategic vision," said Simons.

The company added that they felt it was the right time to make these changes, after having successfully become digital, and ensured that “the Simons family will continue to play an active role in the direction of the company.”  

Leblanc was most recently executive vice-president and head of corporate operations. In his new role, he will pursue the brand's development in store and online, as well as continue to reflect on the future of retail.

Meanwhile, Simons will develop the fashion assortment and reach of the brand. He will work together with the buying team to evolve Simons' entire offering and influence buying decisions, while also being on the lookout for emerging trends.

"I am honoured by the trust placed in me by the Simons family. I begin this mandate with a responsibility and duty to look after the posterity of Canada's oldest private family business, and to preserve the legacy left by five generations. This change is made with the desire to preserve the unique formula that has built our reputation for over 180 years," added Leblanc. 

Simons was founded in 1840 by John Simons in Quebec City. The company operates 15 stores including nine in Quebec — featuring the company's head office in Quebec City — three in Alberta, one in British Columbia, and two in Ontario.