Singer Ciara unveils new OAM skincare brand

Singer-turned-entrepreneur Ciara revealed on Thursday the launch of her new skincare brand OAM (On A Mission), a clinical level skincare steeped in the benefits of Vitamin C, targeted at all skin tones and skin types.

The Grammy Award-winning entertainer, philanthropist, and entrepreneur's new skincare line includes five products designed to illuminate the skin, which are numbered to be used as part of a holistic regime.

First up, OAM's 'Vitamin C Hydrating Cleanser' gently removes impurities, makeup, and excess oils without stripping the skin, while the 'Vitamin C Brightening Pads' gently brightens, tones and preps skin for treatments while wiping away impurities, and the '20% Vitamin C Brightening Serum' helps target skin dullness and uneven tone.

Rounding out the collection, the OAM 'Vitamin C Eye Revitalizer' targets dark circles and visibly diminishes the appearance of fine lines and wrinkles, while its 'Vitamin C Radiance Moisturizer' provides hydration, strengthening the skin's natural barrier, while improving skin evenness.

All formulas are free of parabens, alcohol, sulfates, phthalates, fragrance, dye, pore-clogging oils, formaldehyde, and gluten, according to a press release.

In launching her brand, Ciara said she set out to develop a simple clinical line that was made for all skin tones. The star added that OAM went through clinical testing of all products on a diverse panel of 96 women covering every skin tone on the Fitzpatrick scale,"something not typically done by brands."

"With the creation of OAM, I was on a mission to make clinical skincare simple, for all," said Ciara. "Clinical level products have given me the best results, but it's not a world that all people have access to. It can be overwhelming and confusing. I wanted to bring more awareness and accessibility to the power of clinical products, while making it simple. With our four-layer system you know when and how to use the products - so everyone can level up their skin to maximize its truest potential."

In addition to the new products, OAM has enlisted a diverse group of women for their skincare advisory board "to ensure they are delivering on their clinical promise." Panellists include board-certified dermatologist Dr. Tiffany Libby, MD; celebrity makeup artist Yolonda Frederick Thompson; MIT Chemical Engineer JC Johnson; and Maha, one of the chemists on the brand's research team.

The OAM products are now available individually ($28-$62) or as bundles ($75-160) on OamSkin.com.

Singer Ciara unveils new OAM skincare brand

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