×
42 191
Fashion Jobs
SAKS FIFTH AVENUE
Senior Manager, Integrated Marketing
Permanent · New York
L'OREAL GROUP
Account Executive - Sales Skinceuticals (Montgomery, al)
Permanent · Montgomery
ULTA BEAUTY
Salon Manager-Carson Valley Plaza
Permanent · Carson City
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City
OLD NAVY
Loss Prevention Agent - Eastfield
Permanent · Springfield
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco
MARSHALLS
Store Operations Financial Planning & Analysis Manager
Permanent · Framingham
TJX COMPANIES INC.
Product Manager ii
Permanent · Marlborough
TJX COMPANIES INC.
Background Screening Compliance Investigator
Permanent · Marlborough
KOHLS
Staff Product Manager-Innovation
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Rapid City

Singer J Balvin stars in new Guess campaign

By
AFP-Relaxnews
Published
today Nov 16, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Colombian music star J Balvin has been snapped up by Guess to front the label's Spring 2019 campaign.


The singer and Latin Grammy Award Winner has stepped in front of the camera for the brand, alongside models Sofia Jamora, Kara Del Toro, Xian Mikol, and Gabriela Giovanardi.

"It has been a blessing to change the game with Guess by bringing the fashion world into some of the tour merchandise for the Vibras tour," said Balvin. "It's been a perfect fit for my style, and the reaction among fans has been so wonderful. I'm very happy to now bring our partnership to another level."

The campaign, which was shot in Miami by Tatiana Gerusova and directed by Guess Chief Creative Officer Paul Marciano, sees Balvin model a selection of pieces from the ‘Geuss Vibras' capsule collection that honors the singer's ongoing concert tour. The shoot is set against the backdrop of Little Haiti, featuring street art and tropical surroundings.

"The campaign is an expression of who J Balvin is paired with the heritage of Guess," said Nicolai Marciano, Director of Brand Partnerships for Guess?, Inc. and Guess Jeans U.S.A. "Considering J Balvin is one of the biggest artists in the world, and Guess has a huge Latin fanbase, I knew it would be a perfect partnership to extend our global retail platform to his fans globally and connect with them beyond the music."

Balvin is not the first major music star to headline a Guess fashion campaign -- singer and actress Jennifer Lopez also worked with the brand last November, when she posed for the Guess Jeans Spring 2018 advertising campaign, modelling a retro style that included high-waisted checked shorts, a button-down shirt, and an extra-voluminous blowout.
 

Copyright © 2020 AFP-Relaxnews. All rights reserved.