87 176
Fashion Jobs
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · CLERMONT
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · DACULA
KOHLS
Technical Project Manager, Remote
Permanent · MENOMONEE FALLS
NAVY EXCHANGE
Vending Operations Clerk PT
Permanent · FALLON
NAVY EXCHANGE
Director, Facility Design %26 Construction
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
Buyer (Level i And Level II) - Various Categories
Permanent · VIRGINIA BEACH
SPECIALIZED
Brand Development Manager - Michigan
Permanent · LANSING
ECCO
Third Keyholder
Permanent · ELIZABETH
ECCO
Third Keyholder
Permanent · LAS VEGAS
ECCO
Sales Manager - National Accounts (Remote)
Permanent · LONDONDERRY
ECCO
Third Keyholder
Permanent · ROSEMONT
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
Published
May 20, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Sisley opens new store concept in Treviso

Published
May 20, 2020

Benetton Group’s Sisley brand has this week unveiled its renovated store in Via XX Settembre, in the heart of Treviso, Italy. It was designed by architect Tobia Scarpa.


Sisley



Following the coronavirus emergency, it said “the brand is delivering a tangible message of hope and freedom to all its customers by offering a new way to enjoy shopping responsibly and safely”.
 
The new store is “an experimental project that combines light, creativity and flexibility to offer customers an increasingly distinctive shopping experience, in line with the contemporary market scene”.

The location reflects the brand's repositioning strategy that has been under way for several seasons and sees the label being repositioned towards the ‘bridge’ segment.

So what does this all mean in practice? The new store makes good use of the brand’s signature colours – white, black and dark red – and a graphic interpretation of the Sisley logo in the stairwell is a focal point. Mannequins have been replaced by “two-dimensional silhouettes, with men’s and women’s faces hand-drawn by Scarpa”.

The store is also a testbed for new display and customer service ideas that it expects to roll out to further shops in the future (the company has 700 Sisley stores in total).

The group said the label is “pursuing a commercial strategy that focuses its presence in the main Italian and European cities, with stores bearing a strong identity and in prestigious locations, such as those in Venice, Turin, Milan, Rome, Florence, Naples, Berlin, Paris and Seoul”.

The new store also has features that ensure it stays in line with government safety guidelines. That means controlling the number of people allowed inside, plus boosting ventilation and cleaning, social distancing, and hand sanitising.

Copyright © 2024 FashionNetwork.com All rights reserved.