Skechers launches footwear collection with Ava Max
The collection includes two styles designed with guidance from the singer and songwriter herself. The first style — Skechers x Ava Max: Roadies Surge — is a high-top lace-up fashion sneaker boot, with black patent leather upper and classic rugged lug outsole.
Completing the collection is the Skechers x Ava Max: Uno Hi, an elevated version of the Skechers Uno fashion sneaker in monochromatic off-white with patent leather trim on a platform wedge for extra height.
The partnership follows Ava Max in Skechers D’Lites in her 2021 My Head and My Heart video, which led to a campaign launch earlier this year for the brand’s best-selling Skechers Uno sneaker.
The line is now available at Skechers.com and in select Skechers flagship stores, with additional styles expected to follow later in 2023.
“It has been incredible working with the Skechers team to bring my vision to life with the Skechers x Ava Max collaboration,” said Max. “I wanted to create my own spin on classic silhouettes, and I am so excited for it to finally be here!”
Max recently received awards for International Artist of the Year and Best Video of the Year at the 2022 LOS40 Music Awards in Spain, and performed her new single “Million Dollar Baby” at the 2022 MTV Europe Music Awards in Dusseldorf on Sunday.
Her tracks have been streamed more than 12 billion times, and her second studio album, Diamonds & Dancefloors, is scheduled to be released in January 2023.
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