Skechers launches footwear collection with Martha Stewart
Skechers announced on Wednesday the launch of a new footwear collection with Martha Stewart.
The spring 2023 capsule dubbed 'A Day in the Life of Martha', features Stewart’s iconic design stamp on Skechers’ most popular slip-ins, slides and sandals.
Stewart first collaborated with Skechers in 2022, appearing in commercial and marketing campaigns for the Skechers Arch Fit collection, and her current Skechers Hands Free Slip-ins campaign, which appeared in Skechers’ Big Game spot starring Snoop Dogg.
“Millions of Martha’s fans adore and purchase her collections—and pairing her iconic designs with our demanded comfort technologies is an offering that we know women will want to wear,” said Michael Greenberg, president of Skechers. “Our partnership with Martha continues to grow, and the launch of this new collection is an exciting time for our brand and the perfect match.”
Stewart joins Skechers’ roster of ambassadors including television personalities Amanda Kloots and Brooke Burke, music icon Chesca, and a slate of retired sports stars and professional athletes. Most recently, Skechers launched a new footwear and apparel collaboration with fashion industry icon, Diane von Furstenberg.
“I’ve loved personalizing my first collection with Skechers. It’s full of fantastic comfort features, carefully crafted designs, and casual elegance for working, staying active and entertaining,” said Stewart.
“This collection is a wonderful way for women to enjoy the shoes that help me feel and do my best, every day of the year and we’ve built on some of my favorites like Skechers Hands Free Slip-ins and Go Walk.”
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