Skechers opens superstore in New Jersey

By

Jennifer Braun

Published
Jun 29, 2022

Skechers announced on Tuesday the opening of its biggest East Coast retail destination in New Jersey.

The new nearly 22,000-square-foot superstore at The Mills at Jersey Gardens will showcase the brand’s renowned styles and latest innovations for men, women and children.

In particular, the new store features dedicated Skechers Performance and Skechers Work shop-in-shop areas, a dedicated Skechers apparel shop, as well as a vast offering of casual footwear and athletic styles.

“Skechers is a multifaceted lifestyle brand that offers footwear of every kind, from sandals and boots to occupational shoes, running, walking, golf and now pickleball shoes, and more,” said Michael Greenberg, president of Skechers. 

“To help us meet consumers’ growing demand for our product, Simon Property Group found the ideal size and location for our new home—a nearly 22,000-square-foot superstore significantly larger than our previous 2,900-square-foot location at The Mills at Jersey Gardens, and one that allows us to showcase our apparel in a dedicated 4,000-square-foot space. A complete fashion, lifestyle and performance destination that enables regional consumers, locals and tourists to explore our entire comfort offering.”

Likewise, the store was designed to be an interactive gallery of the Skechers experience, with captivating digital displays and fabric lightboxes presenting the brand’s marketing. 

As part of the brands commitment to sustainability, environmental features include LED lighting, concrete and recycled vinyl flooring and energy-conscious ceiling fans as well as recycled rubber seating throughout the store.

Skechers is currently available at over 540 Skechers stores in the United States, more than 3,700 international stores, online at Skechers.com, and at many leading retailers worldwide.