Skechers taps Ashley Park for new campaign
Skechers announced on Wednesday a new campaign with Broadway and television star Ashley Park for the brand’s Skechers Uno fashion sneakers.
As part of the campaign, Park, who is currently seen in the hit Netflix series Emily in Paris, executes an original song and dance about Skechers and her total obsession with 'The S'. The campaign highlights the Skechers Uno collection, which features an edge outsole, modernized silhouette and vibrant colorways.
“The theatre has always felt like a home away from home to me, so I love that it’s the set piece of my first Skechers campaign,” said Park.
“I’ve had a soft spot in my heart for Skechers ever since my first pair as a kid that I danced around in for all of recess, and now I really am obsessed with these comfy stylish shoes after hours of dancing onstage in them alongside these amazing performers! Feels very full circle and I’m so excited for what comes next!”
Park is a Grammy, Critics Choice, and Tony-award nominated performer. She has appeared in Bleecker Street’s feature Mr. Malcolm’s List, the Peacock comedy series Girls5eva, Tales of the City (Netflix), and Nightcap (Pop/Lionsgate Television). Looking ahead, she will be seen in Adele Lim’s upcoming comedy Joy Ride and Netflix’s Beef, a dramedy from Lee Sung Jin.
Meanwhile, on Broadway, Park originated and starred as Gretchen Wieners in Mean Girls in 2018. In the same season, she starred in the award winning KPOP. Additional Broadway credits include Mamma Mia!, The King and I, Sunday in the Park With George, and Grand Horizons.
“From her bold couture, to her impeccable singing and dancing, Ashley Park seamlessly blends modern and classic glamour in a way that elevates our Skechers Uno collection,” added Michael Greenberg, president of Skechers.
“While some know Ashley through television and others know her from Broadway, the one constant is that fans love her memorable performances, sense of humour and unforgettable outfits. We’re confident that Ashley’s song about Skechers will constantly be in the back of people’s minds while shopping for that next perfect pair.”
Skechers has collaborated with a slew of celebrities since the beginning of the year. Earlier this month, it launched a new footwear collection with Martha Stewart. Prior to that, it launched a footwear and apparel collaboration with fashion industry icon, Diane von Furstenberg.
Likewise, it tapped Snoop Dogg for its latest campaign highlighting Skechers Slip-ins, which aired at the Super Bowl.
Copyright © 2023 FashionNetwork.com All rights reserved.