×
63 963
Fashion Jobs
LEVI'S
Warehouse Supervisor
Permanent · Canton
ESTEE LAUDER
Manager, Internal Operations, HR Services
Permanent · New York
ESTEE LAUDER
Product Manager, Digital Technology & Innovation Group
Permanent · New York
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Freehold Raceway
Permanent · Freehold Township
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Brea
Permanent · Brea
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Oakbrook
Permanent · Oak Brook
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Northshore
Permanent · Peabody
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Mall at Millenia
Permanent · Orlando
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Deerbrook
Permanent · Humble
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Cielo Vista
Permanent · El Paso
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Fashion Square
Permanent · Scottsdale
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Bridgewater Commons
Permanent · Bridgewater Township
GAP INC.
Senior Manager, Change Management - Digital Product Creation
Permanent · San Francisco
GAP INC.
Director, Product Management - Customer Analytics
Permanent · San Francisco
GAP INC.
Associate Analyst, Finance
Permanent · Albuquerque
GAP INC.
Manager, Ecommerce Performance Analysis
Permanent · San Francisco
ATHLETA
General Manager - Victoria Gardens
Permanent · Rancho Cucamonga
MICHAEL KORS
Operations Manager
Permanent · Woodbury
MICHAEL KORS
Sales Supervisor pt, Walt Whitman Shops, Huntington ny 11746
Permanent · Huntington
DISTRIBUTION CENTERS
Quality Control Manager - Supply Chain
Permanent · Dallas
CORPORATE
sr Manager, Email Marketing, Performance Optimization & Mobile Marketing
Permanent · Dallas
NEIMAN MARCUS
Sales Manager, Men's Department - Michigan Avenue
Permanent · Chicago
Published
Mar 15, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Skims expands into swimwear

Published
Mar 15, 2022

Kim Kardashian-owned shapewear label Skims announced on Monday its foray into the swimwear category. 

Skims expands into swimwear. - Skims


The collection launches with 19 silhouettes and seven colourways varying from minimalist bikinis and sporty one-pieces to stylish cover ups. The company said it was aiming to reimagine the swim category to make buying and wearing swimwear easy by designing for comfort and confidence.

“We’ve really taken the time to make sure we’re offering the best solutions for our customers. Buying swimwear should be fun and easy, yet so many women feel daunted by it,” said Kim Kardashian, Skims founder.

“I wanted to change that and make the process as simple as possible by providing a full Swim wardrobe – both for in and out of the water. There is truly something here for everyone – whether you prefer a more covered up style or like something more revealing, the collection is designed to be layered and built upon.” 

The collection officially launches on Friday in sizes XXS to 4X with pieces ranging from $32 to $108 USD. Items are designed to be mixed and matched and are made from fast-drying durable fabrics and recycled materials. 
 
“Swim is something we have been developing for a couple of years now”, added Jens Grede, Skims co-founder. 

“It was essential that the launch of such a highly anticipated category resonated with our customers in the ways they expect, with a focus on fit, comfort and versatility. Like with other categories we have launched, such as Lounge, our blueprint for success is heavily dictated by listening to our customer beforehand – we know at this stage what they want from Skims Swim, and our goal is to exceed their expectations.” 

Launched in 2019, Skims sells bras, loungewear and shapewear and has collaborated with the likes of luxury label Fendi and supplied Team USA with undergarments, nightwear and loungewear for the Tokyo Olympics

Most recently, the brand doubled its valuation to $3.2 billion after raising $240 million in fresh funds. 

Copyright © 2022 FashionNetwork.com All rights reserved.