Sleek Makeup arrives in the US at Walgreens and Ulta

By

Emily Jensen

Published
Jul 19, 2017

The budget-friendly UK makeup brand is now available in the United States at drugstore chain Walgreens and beauty retailer Ulta.

 
Sleek Makeup launched in 2009 with its Contour Kit and has made a name for itself with its on-trend, affordable makeup, including its matte lipsticks and highlighter palette. The lower-priced makeup brand has now made its debut in the United States with a launch of Walgreens and Ulta Beauty, and will be available at the chains’ physical stores and online shops.
 
“It’s an exciting time for beauty at Walgreens. Customers want to shop the most sought-after brands. The addition of Sleek MakeUp to our cosmetic offering is just another example of how we continue to deliver on our promise to differentiate and elevate the beauty experience at Walgreens,” said Lauren Brindley, group vice president and general merchandise manager, Walgreens.

Prior to the brands’ arrival in the US, the Walgreens Boots Makeup alliance acquired Sleek Makeup in 2015. The acquisition was an important move for Walgreens, which has taken steps to expand its cosmetics offerings in recent months.
 
The Sleek Makeup line includes products for face, eyes, lips and cheeks. Prices range from $5.99 for the pencil eyeliner, to $15.99 for the Cream Contour Kit. In addition to its affordable prices and trend-driven products, the brand is also known for offering colors inclusive of all skin tones.