Smartwool opens new retail location in Canada

By

Jennifer Braun

Published
Oct 15, 2021

Denver, Colorado-based merino wool apparel company Smartwool announced on Thursday the opening of a new retail location in the heart of Whistler Village in British Columbia. 

The store opening marks the brand’s second retail location in Canada and follows the opening of the company’s first store in 2018 in Banff, Alberta.

“Smartwool exists to bring comfort, confidence and community to a life lived outside.” said Corey Stecker, head of global sales at Smartwool. “We are always looking for new ways to deliver on this purpose, and are selectively working with the right retail partners in mountain communities to expose new consumers to our brand through an immersive and authentic physical experience.”

The store is locally owned and operated by Dave MacDowell, who is also the owner of the
Smartwool Banff store.

“The Whistler location is reflective of Smartwool’s commitment of meeting their customer where they are and what better place than at the heart of one of the world’s most iconic resorts,” said MacDowell. “With the Whistler store, our goal was to elevate local mountain culture while showcasing the brand’s focus on community, sustainability, and inclusivity in the outdoors.’’

The store is backed by a team who share a passion for the mountains and the gear needed for each adventure. All the while, the store is characterized by a graphic background and modern lighting. 

Smartwool is over 20 years old and is one of many under VF Corporation alongside The North Face, Vans, Timberland, Nautica, Wrangler and Lee.