Published
Jan 31, 2019
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Smartwool partners with Olympian skier Mikaela Shiffrin

Published
Jan 31, 2019

Merino wool apparel company Smartwool has announced its latest athletic partnership with World Cup champion alpine skier Mikaela Shiffrin, who will now exclusively wear the company's socks throughout her competitions as part of a three-year contract. 

This contract marks the latest development of Smartwool’s relationship with the U.S. Ski Team, which it has sponsored for nearly two decades. - Via Steve Earl Photography


In addition, Shiffrin will collaborate with the company for a pair of exclusive socks to add to Smartwool’s PhD Pro performance sock range. The PhD Pro Mikaela edition will be available this fall, in time for the the 2019-20 ski racing season. 

This contract marks the latest development of Smartwool’s relationship with the U.S. Ski Team, which it has sponsored for nearly two decades. Smartwool said the partnership with Shiffrin, as well as the company's other athletic partnerships, are part of its larger strategic goal to align itself with the world's athletic elite, and develop clothing that fits their high performance needs.

“[Shiffrin] demands the most innovative, high performing equipment available," said Scott Bowers, Smartwool vice president of marketing and sales. "This includes socks that are the critical interface between her feet, boots and her skis...As athletes demand the very best in their equipment selection, Smartwool is thrilled at the opportunity to develop a ski sock with technical benefits specific to Mikaela’s requirements.”

According to a press statement, Shiffrin is the most successful skier in U.S. history, having won two Olympic gold medals and being the two-time reigning Overall World Cup champion. Additionally, she is the first skier ever to win all six ski racing disciplines: slalom, giant slalom, downhill, super-G, combined, and the most recently added, parallel slalom. 

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