Smashbox collaborates with The Hoodwitch for crystal-themed makeup collection

By

Gabriella Lacombe

Published
Mar 6, 2019

Estée Lauder subsidiary Smashbox has partnered with Instagram "modern mystic" The Hoodwitch for a makeup collection inspired by crystals, aptly named Crystalized. 

While the collection has yet to be made available for purchase to the general public, a page on Smashbox's website has already been set up, featuring a line of products marked "coming soon." Currently, a total of seven cosmetic items are listed, including an eyeshadow palette, a highlighter, primer water, liquid eyeshadow, "crystalized primerizer" (primer plus moisturizer), shimmer drops and lip gloss. Listed prices range from $19 to $39. 

According to an Instagram post from Smashbox, the collection is set to launch on Wednesday exclusively online at Ulta Beauty and smashbox.com

Bri Luna, aka The Hoodwitch, has established a massive following on social media through her new age, witchy platform, operating a main website as well as the standard suite of social media channels (Instagram, Twitter, Pinterest, etc.). There, she posts horoscopes and lifestyle tips for those interested in spirituality, mysticism and holistic self-care, including the use of healing crystals. Her Instagram account currently boasts 403,000 followers. 

This collaboration marks Smashbox's latest influencer collaboration, with past partnerships including a 16-piece, rose gold-themed capsule with makeup artist Vlada Haggerty.