Smashbox teams with Lilly Singh on limited edition lipstick shade

By

Dani Greene

Published
May 15, 2016

Smashbox has partnered with Canadian social media guru Lilly Singh on “Bawse,” a limited edition deep red shade of liquid matte lipstick. The lipstick is available for purchase on Smashbox’s e-commerce site and at Sephora for $24.

"At Smashbox Studios, we are always thinking outside-of-the-box, so when we started talking Lilly Singh, about how she turns heads, reaches goals and empowers her 8+ million subscribers; we knew we had to collaborate," said Davis Factor, Smashbox Founder and Photographer.

Ads

Launched in 1996 by brothers Dean and Davis Factor, Smashbox Cosmetics is headquartered in Los Angeles, California. The brand develops long-wearing cosmetics geared towards fashion photography. Today, Smashbox is sold at Sephora and on the company’s on e-commerce site.