×
51 770
Fashion Jobs
ADIDAS
Senior Manager Buying (Concept Stores)
Permanent · Portland
NEW BALANCE
Loss Prevention Officer (Day Shift)
Permanent · Skowhegan
L'OREAL GROUP
Mgr/sr Manager-Demand Planner
Permanent · Newport Beach
L'OREAL GROUP
Kiehl's Since 1851 - Director of Ecommerce
Permanent · New York
L'OREAL GROUP
Salon Business Partner (Saloncentric) - Troy, mi
Permanent · Troy
ABERCROMBIE AND FITCH CO.
Asset Protection Investigator
Permanent · Concord
OLD NAVY
Asset Protection Lead - Outlts @ Little Rock
Permanent · Little Rock
OLD NAVY
Assistant General Manager, Merchandising - Northcross
Permanent · Huntersville
OLD NAVY
External Asset Protection Lead - Franklin Park
Permanent · Toledo
OLD NAVY
General Manager - Four Flaggs
Permanent · Niles
OLD NAVY
Assistant General Manager, Merchandising - Crossings of Decatur
Permanent · Decatur
OLD NAVY
Assistant General Manager - Festival Mkt@Dogwood
Permanent · Flowood
OLD NAVY
General Manager - Barrow Crossing
Permanent · Bethlehem
OLD NAVY
Asset Protection Service Representative -Sports Arena Plaza
Permanent · San Diego
OLD NAVY
Buyer, Girl's, Outlet
Permanent · San Francisco
OLD NAVY
Asset Protection Agent - Fulton Street
Permanent · New York
OLD NAVY
General Manager - Franklin Park
Permanent · Spokane
OLD NAVY
Assistant General Manager, Merchandising - Brickyard Square (New Store)
Permanent · Epping
OLD NAVY
Assistant General Manager - Eagan Promenade
Permanent · Eagan
OLD NAVY
General Manager - Conyers Crossroads
Permanent · Conyers
OLD NAVY
Asset Protection Manager - Utah
Permanent · Salt Lake City
OLD NAVY
Assistant General Manager, Merchandising - Bradford Plaza
Permanent · Stillwater
Published
Oct 31, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Smiley links with Benetton for AW19 kidswear collection

Published
Oct 31, 2019

Benetton has laughed a new SmileyWorld line with supporting shop window campaign as the Smiley motif continues to prove a strong option for kidswear retailers globally.


Smiley/Benetton



In fact, Smiley is one of those unique properties that has a wide appeal across ages, taste levels and price ranges. Smiley is as likely to appear as part of a festival-themed youth collection these days as it is on a high-end or mass-market apparel and accessories line targeting a much wider demographic. 

In this latest example, the lifestyle-driven collection for girls and boys features sweatshirts, tees, knits, denim jackets, leggings, and dresses in a range of different trending styles and applications. Designs include glitchy graphic patterns in primary colours for boys to reversible sequins and glitter effects for girls. 

Hero pieces are a large Lurex Smiley embroidery on a soft fluffy sweater, and expressive icons on a dungaree dress. 

As well as the Smiley icons themselves, the collection also features expressive slogans such as “Make Today Awesome” and “Never Sleep.”

Smiley’s VP of Fashion Michaela Fass said the partnership “is a benchmark of how we are growing our children's business through integrated product and marketing campaigns that leave a lasting impact on the consumer, as we continue to develop our business with some of the world’s leading children’s apparel retailers.”

The collection has launched exclusively through Benetton’s own store network with the VM campaign featuring a unique mash-up of both brands' logos.

Copyright © 2021 FashionNetwork.com All rights reserved.