×
64 875
Fashion Jobs
MACY'S
Colleague, Visual Security Officer, Glendale Galleria - Flex
Permanent · Glendale
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Birmingham
JORDAN
Jordan Brand Planning Manager - Dick's Sporting Goods
Permanent · Pittsburgh
ROSS STORES
Store Protection Specialist
Permanent · El Cerrito
ROSS STORES
Store Protection Specialist
Permanent · Commerce
MARSHALLS
Retail Department Supervisor--Stockroom/Warehouse
Permanent · Slidell
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Upland
ULTA BEAUTY, INC.
General Manager
Permanent · San Antonio
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Orem
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Pearland
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Columbus
ULTA BEAUTY, INC.
co - Sales Manager
Permanent · Winston-Salem
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Shreveport
KOHLS
Full-Time Loss Prevention Officer
Permanent · Aurora
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · West Bloomfield Township
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Blue Springs
KOHLS
Full-Time Loss Prevention Officer
Permanent · Chino
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Canton
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Washington
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Lansdale
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Hamden
ESTÉE LAUDER
Aveda Sales Executive Director - Minneapolis, mn
Permanent · Minneapolis
Published
Oct 31, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Smiley links with Benetton for AW19 kidswear collection

Published
Oct 31, 2019

Benetton has laughed a new SmileyWorld line with supporting shop window campaign as the Smiley motif continues to prove a strong option for kidswear retailers globally.


Smiley/Benetton



In fact, Smiley is one of those unique properties that has a wide appeal across ages, taste levels and price ranges. Smiley is as likely to appear as part of a festival-themed youth collection these days as it is on a high-end or mass-market apparel and accessories line targeting a much wider demographic. 

In this latest example, the lifestyle-driven collection for girls and boys features sweatshirts, tees, knits, denim jackets, leggings, and dresses in a range of different trending styles and applications. Designs include glitchy graphic patterns in primary colours for boys to reversible sequins and glitter effects for girls. 

Hero pieces are a large Lurex Smiley embroidery on a soft fluffy sweater, and expressive icons on a dungaree dress. 

As well as the Smiley icons themselves, the collection also features expressive slogans such as “Make Today Awesome” and “Never Sleep.”

Smiley’s VP of Fashion Michaela Fass said the partnership “is a benchmark of how we are growing our children's business through integrated product and marketing campaigns that leave a lasting impact on the consumer, as we continue to develop our business with some of the world’s leading children’s apparel retailers.”

The collection has launched exclusively through Benetton’s own store network with the VM campaign featuring a unique mash-up of both brands' logos.

Copyright © 2021 FashionNetwork.com All rights reserved.