×
51 770
Fashion Jobs
ADIDAS
Senior Manager Buying (Concept Stores)
Permanent · Portland
NEW BALANCE
Loss Prevention Officer (Day Shift)
Permanent · Skowhegan
L'OREAL GROUP
Mgr/sr Manager-Demand Planner
Permanent · Newport Beach
L'OREAL GROUP
Kiehl's Since 1851 - Director of Ecommerce
Permanent · New York
L'OREAL GROUP
Salon Business Partner (Saloncentric) - Troy, mi
Permanent · Troy
ABERCROMBIE AND FITCH CO.
Asset Protection Investigator
Permanent · Concord
OLD NAVY
Asset Protection Lead - Outlts @ Little Rock
Permanent · Little Rock
OLD NAVY
Assistant General Manager, Merchandising - Northcross
Permanent · Huntersville
OLD NAVY
External Asset Protection Lead - Franklin Park
Permanent · Toledo
OLD NAVY
General Manager - Four Flaggs
Permanent · Niles
OLD NAVY
Assistant General Manager, Merchandising - Crossings of Decatur
Permanent · Decatur
OLD NAVY
Assistant General Manager - Festival Mkt@Dogwood
Permanent · Flowood
OLD NAVY
General Manager - Barrow Crossing
Permanent · Bethlehem
OLD NAVY
Asset Protection Service Representative -Sports Arena Plaza
Permanent · San Diego
OLD NAVY
Buyer, Girl's, Outlet
Permanent · San Francisco
OLD NAVY
Asset Protection Agent - Fulton Street
Permanent · New York
OLD NAVY
General Manager - Franklin Park
Permanent · Spokane
OLD NAVY
Assistant General Manager, Merchandising - Brickyard Square (New Store)
Permanent · Epping
OLD NAVY
Assistant General Manager - Eagan Promenade
Permanent · Eagan
OLD NAVY
General Manager - Conyers Crossroads
Permanent · Conyers
OLD NAVY
Asset Protection Manager - Utah
Permanent · Salt Lake City
OLD NAVY
Assistant General Manager, Merchandising - Bradford Plaza
Permanent · Stillwater
Published
Oct 26, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Smiley links with Michiko Koshino and Gucci for streetwear and film

Published
Oct 26, 2018

Smiley has worked with Michiko Koshino to commemorate the 30th anniversary of what became known as the Second Summer of Love with the release of a new AW18 Streetwear collection and it’s also part of Gucci’s short film marking the anniversary.


Smiley


The summer of 1988 saw the rise of acid house music and the dominance of the rave scene, which continued into 1989, and Smiley’s link-up with Koshino through the Michiko London Koshino label revisits and updates the look of the times.

The “first-to-market” exclusive womenswear and menswear collection is inspired by the era when Koshino was first coming to prominence with her work back then heavily influenced by the prevailing youth culture. She established herself as one of the pivotal designers to emerge from the growing London club scene, fusing functionality and fashion. Her bomber jackets with multiple pockets enabled clubbers to leave their bags at home and are now synonymous with rave culture. 

The new collab is sold exclusively at Wego, a high street retailer in Japan, Seoul and Hong Kong, and includes a range of T-shirts, sweatshirts, bomber and denim jackets, caps, hats, socks and tote bags.


 



Meanwhile, Gucci’s short film entitled The Second Summer of Love: London featuring Smiley focuses on friends on a night out, driving around looking for the ultimate experience. The four characters bond over the anticipation and dead-ends, showing the film “is about the journey and the company rather than arriving at the final destination,” it said.

“During the last decade, Smiley’s feelgood positive brand heritage has become an acknowledged part of pop culture and music. Thirty years ago, this year, the UK saw what we now calling the Second Summer of Love and Smiley continues to be at the forefront of this iconic time of fashion, music and art and we look forward to working on upcoming Summer of Love collections for 2019,” said Smiley CEO Nicolas Loufrani.

Copyright © 2021 FashionNetwork.com All rights reserved.