Snap Fashion receives investment from Time Inc.

By

Cajsa Lykke Carlson

Published
Aug 11, 2015

Publisher Time Inc., which has magazines like Marie Claire and InStyle, has made a strategic investment in new visual search business Snap Fashion.

Snap Fashion lets users search, browse and purchase fashion items that are inspired by photos they’ve found online or taken on their mobile devices.

Time Inc. UK's digital editor Neil Robinson will now take a seat on Snap Fashion's board. He said: “Snap Fashion has the potential to revolutionise online shopping, and this investment will transform the e-commerce capabilities of our fashion brands. We have been hugely impressed by founder Jenny Griffiths and the opportunities we have to take Snap Fashion into new retail sectors and services for advertisers. We are very excited about the new initiatives we will be working on together in future.”

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Snap Fashion founder Griffiths, who recently received an MBE for services to fashion, said: “I am incredibly excited about the strategic investment that Time Inc. has made, as it will allow both companies to flourish in a competitive landscape. I’ve always had huge respect for Time Inc. and the reach and influence of its portfolio within the fashion community. I look forward to working together for many years to come to develop ways of monetising content beyond traditional advertising.”