Snaplytics releases report offering Snapchat marketing insights

By

Edina Sultanik

Published
Feb 20, 2017

A new report by Snaplytics, the SaaS company offering Snapchat marketing insights, explores best practices for using Snapchat to target younger demographics. As Snapchat becomes more and more popular among millennials, marketers are taking notice and looking for effective ways to engage with that demographic on the social media platform.

“It's the only social network where marketers aren't seeing a decline in reach, says said Thomas Cilius, founder and CEO, Snaplytics.
 
 The report provides insights, metrics and analysis as to the best approaches for companies to use Snapchat, taking into account techniques for gaining followers, the most effective rate of posting to keep followers engaged and excited, and what types of media work best on Snapchat.

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According to the report, once on the platform, approximately 54.8% of followers will view the stories posted and 87.5% of those viewing the story, will view it to the end. The report also found that a length of approximately 11 snaps is the optimum while keeping the engagement from the audience. Videos are the most popular type of content being posted (61%). Instagram-native industries such as luxury goods, food and beverage and fashion and lifestyle have a higher percentage of pictures than other industries.    

“With 161M daily active users on Snapchat, brands are quickly learning this is the go-to outlet because it allows them to engage their brand ambassadors and deliver content that really resonates with people, in real-time,” he adds. “Our research shows that recommendations and calls-to-action made through Snapchat are much stronger than what is accomplished with Facebook or Instagram."