83 032
Fashion Jobs
ADIDAS
Project Manager - Global Team Sports
Permanent · PORTLAND
QVC
Security Shift Leader
Permanent · SUFFOLK
QVC
on Camera Talent Recruitment & Casting Partner
Permanent · WEST CHESTER
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Norwalk
Permanent · NORWALK
BELK
Store Fulfillment Associate - Full Time
Permanent · FRANKLIN
BELK
Asset Protection Lead - Full Time
Permanent · AUBURN
BELK
Store Fulfillment Associate - Full Time
Permanent · SAVANNAH
BELK
Store Fulfillment Associate - Part Time - Independence Mall
Permanent · WILMINGTON
BELK
Asset Protection Associate - Full Time
Permanent · ROCKY MOUNT
BELK
Store Fulfillment Associate - Part Time - Coastal Grand
Permanent · MYRTLE BEACH
BELK
Store Fulfillment Associate - Full Time - Bridgestreet
Permanent · HUNTSVILLE
BELK
Store Fulfillment Associate - Full Time
Permanent · TUPELO
BELK
Store Fulfillment Associate - Part Time
Permanent · SAVANNAH
BELK
Asset Protection Manager - Triangle
Permanent · RALEIGH
ALO YOGA
Construction Project Manager
Permanent · LOS ANGELES
SUN VALLEY
Sun Valley Marketing Manager
Permanent · SUN VALLEY
LULULEMON
Community Specialist | (Contract) Market Street The Woodlands
Permanent · THE WOODLANDS
LULULEMON
Community Specialist | Orlando Premium Outlet
Permanent · ORLANDO
LULULEMON
Full-Time Community Specialist | Cumberland Mall
Permanent · ATLANTA
FOSSIL
Dam/Dynamic Media Administrator
Permanent ·
KOHLS
Operations Supervisor - Weekend Days
Permanent · PLAINFIELD
KOHLS
Technical Project Manager
Permanent · MENOMONEE FALLS
By
Fibre2Fashion
Published
Dec 21, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Soaring accessories sales show changing consumer behaviour, says NPD Group

By
Fibre2Fashion
Published
Dec 21, 2018

In a significant market turnaround from the fall seen over the past two years, sales of fashion accessories increased by four per cent in the first 10 months of 2018, according to the NPD Group, which says that much of this growth is due to growth in sales of untraditional silhouettes, signaling a shift in consumer preferences and priorities across wearers.


Photo: Net-A-Porter



Double-digit sales gains in backpacks, fanny/waist packs, and luggage, alongside sales declines in the historically key categories – like totes, shoppers, and messenger bags – reveals a significant shift in the way consumers are accessorising. The most notable component of this shift is the fanny pack category – beyond the unique nature of these products, the category represents just one per cent of fashion accessories sales and is generating nearly a quarter of the industry’s growth.

“Changing consumer behaviours, such as travel and the pursuit of convenience, are changing the way consumers everywhere think about the accessories they need,” said Beth Goldstein, fashion footwear and accessories industry analyst, the NPD Group. “New lifestyle needs will make categories like luggage, backpacks and even fanny packs popular items on shopping and wish-lists during the 2018 holiday season.”

Growth of these less traditional categories is not isolated. The New York, Los Angeles, and San Francisco designated market areas (DMAs) are the top three growth regions for backpacks and fanny/waist packs, but these categories are also growing in many small and large markets across the US.

Backpacks are no longer a back-to-school only purchase and continue to replace traditional work-like bags. While everyday backpacks grew across both male and female wearers, fashion backpacks drove the majority of the growth among women.

While the premium channel drove much of the growth in fanny/waist packs, the mid-tier/value channel is also a source of growth across both men and women. Further demonstrating growth across price points, both moderate and designer brands contributed to growth in the fanny/waist pack category.

“Fashion is still important to consumers, but consumers are also asking what the product can do for them – a question many upstart brands, like Lo & Sons and Dagne Dover, are doing a good job of answering,” said Goldstein. “Brands who guide the consumer, offering solutions to problems they didn’t know they had, will be the fashion accessories leaders.”

Copyright © 2024 Fibre2Fashion. All rights reserved.