×
42 604
Fashion Jobs
BLOOMINGDALE'S
Division Sales Manager: Bloomingdale’s 59th Street Flagship, Nyc
Permanent · New York
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Kansas City
CLARKS
Assistant Wholesale Marketing Manager
Permanent · Waltham
ADIDAS
Manager Outbound Operations
Permanent · Spartanburg
ADIDAS
Senior Manager, Performance Marketing - Membership (Digital)
Permanent · Portland
ADIDAS
Logistics Manager
Permanent · Pittsburgh
ADIDAS
Technical Manager Maker Lab
Permanent · New York
GAP
Senior Producer- Digital Operations – International Promotions
Permanent · San Francisco
GAP
General Manager- Macarthur Park
Permanent · Irving
HUDSONS BAY COMPANY (HBC)
Analyst, Supply Chain
Permanent · Brampton
PUMA
Analyst, Business Intelligence - Consumer Insights
Permanent · Westford
L'OREAL GROUP
Buyer - (Purchasing/Procurement/Indirect Sourcing)
Permanent · Berkeley Heights
DESIGNER BRANDS
Director, Marketing Advanced Analytics
Permanent · Columbus
THE REALREAL
Sales Analyst, Business Strategy And Analytics
Permanent · San Francisco
THE REALREAL
Authentication And Brand Compliance Lead
Permanent · Perth Amboy
OLD NAVY
Assistant General Manager, Merchandising - Crossroads at Baileys
Permanent · Falls Church
COTY
E-Commerce Key Account Sales Manager
Permanent · New York
RALPH LAUREN
Ralph Lauren Stores - General Manager, Naples
Permanent · Naples
A & F
Brand Marketing Manager, Abercrombie & Fitch - Emea
Permanent · London
RAG & BONE
Sales Supervisor (Full-Time) - Brentwood
Permanent · Los Angeles
GIII APPAREL GROUP
Denim Design Director
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Los Angeles
Permanent · Los Angeles

Sofia Vergara adds shapewear to Eby range

By
AFP-Relaxnews
Published
today May 23, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Sofia Vergara has a new solution for uncomfortable underwear.


Eby



The Colombian-American actress has expanded her offerings with the intimates label Eby, the company she co-founded with her friend Renata Black in 2017. The new launch comes in the form of ‘Comfort Shape,' a line of size-inclusive shapewear that aims to offer support as well as comfort.

"Excited to officially announce my launch of Comfort Shape with @joineby," the "Modern Family" star announced to her 16.4 million Instagram followers. "We've heard from so many women that they want to be shaped and supported, but also feel comfortable. So we listened and I'm so excited to finally share with you the launch of Comfort Shape - revolutionizing shapewear."

The line, which launches Thursday, incorporates Eby's patented flocking technology to ensure that its pieces stay in place while smoothing out silhouettes, while garments are crafted from lightweight fabrics designed to feel like a second skin. As with all Eby products, 10% of proceeds will be directed to the non-profit organization Seven Bar Foundation, which aims to provide microfinancing assistance to empower women.

The move is the latest big fashion milestone for Vergara, who also fronts a "Sofía Jeans by Sofía Vergara" clothing line for the mass retailer Walmart, and has a number of successful fragrances to her name.

Celebrity-driven underwear lines are becoming increasingly common -- in putting her own stamp on intimates, Vergara is following in the footsteps of big names such as Rihanna, who founded her Savage X Fenty lingerie brand last year, and the model and actress Emily Ratajkowski, who expanded her ‘Inamorata' swim label to encompass bodywear earlier this year.
 

Copyright © 2020 AFP-Relaxnews. All rights reserved.