Soko Glam co-founder enters the skincare business with 'Then I Met You'

Soko Glam is an online haven for K-beauty enthusiasts, so fans will be delighted to learn that the retailer's co-founder, Charlotte Cho, has launched her own skincare brand.

Dubbed ‘Then I Met You,' the premium line comprises a ‘Living Cleansing Balm' and a ‘Soothing Tea Cleansing Gel,' currently available to US shoppers on thenimetyou.com. Although the brand is not being marketed as a K-beauty label, it was inspired by the Korean social connection concept of ‘jeong'.

‘Going deeper' is a big theme for the brand, which introduced itself on Instagram with the statement: "We believe that by adding a little extra effort in the right places, you can create lasting bonds with the people, places, and things that matter most. We challenged ourselves to go deeper with the ingredients that we love, and the rituals we can't get enough of." The post was accompanied by the hashtag #glowdeeper.

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The K-beauty movement shows no signs of slowing down anytime soon. Sephora unveiled its first-ever K-beauty color cosmetics collaboration in partnership with Memebox back in September, while August saw Korean beauty subscription service FaceTory launch its own face masks. Peach & Lily, a go-to destination for US-based fans of Korean beauty products, also unveiled its own beauty line back in July.