Soko Glam launches K-beauty box

By

Kate Dingwall

Published
Mar 1, 2017

Soko Glam, an online marketplace for all things K-Beauty, is bringing its wares stateside in the form of a monthly subscription box, titled “The Klog Box”.

With a retail price of $50, each box will include a variety of six different full-sized K-beauty skincare products, curated by aesthetician and Soko Glam founder Charlotte Cho. The first six products to be offered in the inaugural box are a sheet mask from Manefit, a glow crème from Erborian, a sleeping mask from E-Nature, a bio peel from Neogen, Missha’s Safe Block Sebum Zero Sun, and Klavuu Pure Pearlsation Revitalizing Cleansing Foam.

The first box, currently available for presale on Soko Glam’s website, will be available for purchase on March 2nd.

Six months after launching in January 2013, Soko Glam founders Charlotte and David Cho relocated the Seoul-based company to New York City in an effort to tap into the US market. This has been a highly successful move - the duo told CNN they have seen an average 35% increase in sales month over month. Soko Glam has become the go-to portal for North American consumers looking to discover K-Beauty products, as the site offers a variety of purchasing perks, like free shipping and free samples with every order.

K-beauty has been taking the American market by storm, with even big-box mass retailers looking to offer a K-Beauty section. Recently, Euromonitor predicted that 80% of global skincare revenue gain will come from Asia by 2019.