×
99 116
Fashion Jobs
ROSS STORES
Store Protection Specialist
Permanent · Houston
TJ MAXX
lp Detective
Permanent · Homestead
TJ MAXX
70118-Loss Prevention Detective, Newbury st, Boston, ma
Permanent · Boston
HOMEGOODS
lp Detective
Permanent · Frederick
TJ MAXX
70118-Loss Preventon Detective, Downtown Boston, ma
Permanent · Boston
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Chattanooga
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Norman
MACY'S
Asset Protection Detective, Bridgewater Commons - Full Time
Permanent · Bridgewater Township
MACY'S
Asset Protection Security Guard, Presidential Markets - Full Time
Permanent · Snellville
MACY'S
Asset Protection Detective, Santa Ana Mainplace - Part Time
Permanent · Santa Ana
MACY'S
Asset Protection Detective, Reno Meadowwood - Full Time
Permanent · Reno
MACY'S
Asset Protection Detective, Topanga - Part Time
Permanent · Los Angeles
BLOOMINGDALE'S
Asset Protection Outlet Supervisor, Outlets at Orange - Full Time
Permanent · Orange
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Roosevelt Field - Part Time
Permanent · Garden City
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Palmdale
KOHLS
Full-Time Loss Prevention Officer
Permanent · Pleasant Hill
KOHLS
Human Resources Generalist - Logistics
Permanent · DeSoto
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · West Des Moines
COTY
sr. Manager, Ecommerce Trade Mkting
Permanent · Los Angeles
COTY
Manager, Ecommerce Trade Mkting
Permanent · Los Angeles
COTY
Manager, Ecommerce Independents
Permanent · Los Angeles
GAP
Design Director - Women's Concept
Permanent · New York
By
Reuters
Published
Jul 3, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

South Korean 'augmented reality' mirror allows touchless cosmetics shopping

By
Reuters
Published
Jul 3, 2020

An augmented reality (AR) mirror at the new Seoul flagship boutique of cosmetics powerhouse Amorepacific makes easy work of seeing if that scarlet shade of lipstick or long-lash mascara suits you - even if you’re wearing a face mask.


Photo - Reuters



The mirror takes a photograph of the customer’s face and analyses it, recommending products based on skin texture, and addressing any blemishes, wrinkles or dark circles. Customers can then see a computer-generated image of what they would look like wearing a wide range of foundations, blush, eye products and lipsticks.

“Due to the coronavirus, it felt uncomfortable to test cosmetics after someone had used them,” said shopper Cho Yu-lim, 24, as she peered into the full-length mirror, which has “Find Your Makeup Look” written on it. “This is very convenient as I can see the actual colour on my face without even touching my face.”

In addition to social distancing, South Korean government guidelines recommend shoppers try out cosmetics on the backs of their hands, not on their faces.

“It was frustrating as I couldn’t try cosmetics on my face … but it was fun to find the product that suits me best through this AR device,” said 20-year-old student Song Da-hye after hours of testing products on her hands at other stores.

South Korea has been praised how it has handled COVID-19, but Asia’s fourth-largest economy has experienced persistent outbreaks in recent weeks, mostly in the capital.

To minimise human contact and limit the risk of virus spread, the shop has also put QR codes next to all products on display, so customers can check details with their mobile phones instead of talking to staff.

“It took very little time and I didn’t need to talk to anyone before I made my purchases,” Cho said.

© Thomson Reuters 2021 All rights reserved.