×
42 257
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City
OLD NAVY
Loss Prevention Agent - Eastfield
Permanent · Springfield
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco
ULTA BEAUTY
Retail Operations Manager-Parkside West Cobb
Permanent · Marietta
ULTA BEAUTY
Retail Sales Manager-The Promenade at Brentwood
Permanent · Brentwood
ULTA BEAUTY
Prestige Sales Manager-The Shops at Fox Valley
Permanent · McHenry
ULTA BEAUTY
Prestige Sales Manager-Park Lane
Permanent · Dallas
ULTA BEAUTY
Prestige Sales Manager-Johnstown Plaza
Permanent · Johnstown
ULTA BEAUTY
Prestige Sales Manager-Augusta Exchange
Permanent · Augusta
ULTA BEAUTY
Retail Operations Manager-Barracks Road Shopping Center
Permanent · Charlottesville
ULTA BEAUTY
Salon Manager-Tyler Gateway
Permanent · Riverside

Spanish designer Andrés Sardá dies at the age of 90

Translated by
Barbara Santamaria
Published
today Sep 16, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fashion designer Andrés Sardá, who will be remembered for revolutionising the women's underwear sector, passed away on Sunday in Barcelona, aged 90.


Andrés Sardá has passed away - J.M Ferrater


Born into a family of textile specialists, with industry links that date back to the late nineteenth century, Andrés Sardà was a visionary who became the first designer to present lingerie on the catwalk. He combined delicate and flattering lingerie styles with soft fabrics, lightweight cuts and revolutionary materials, such as Lycra.

A textile engineer by training, he established his own brand of women’s underwear in 1962 with a view to break the conventional notions of the lingerie sector, which was then dominated by comfort and a dark aesthetic. He revamped the space with unusual fabrics, such as tulle and lace, resulting in new creations that helped breathe new life into the tired 
market. Women’s underwear was there to empower women, not restrict them.

The Catalonian designer, dubbed as the ‘King of Lingerie’ by Jean Paul Gaultier, blazed a trail in terms of brand image and the importance of trends. He collaborated with leading photographers such as David Hamilton to express his vision and hired professional models to present his creations.


Nuria Sardá presents the brand's latest collection in Ibiza - Andrés Sardá


AN INTERNATIONAL BRAND

In 1965, three years after its inception, Sardá’s company began operating internationally. First, the company started exporting to France, where it had contracts with leading retailers including Printemps and Galeries Lafayette. In the 70s, the brand expanded its range and entered the swimwear segment, and in 2000 it joined Madrid’s leading fashion event, then known as Cibeles, to present its collections. In 2006, the designer was honoured with an award at the Salon International de la Lingerie in Paris, and ten years later, he was recognised with Spain’s National Fashion Award.

Andrés Sardá helped mentor and nurture the career of his daughter Nuria Sardá, who in 1998 was appointed as brand manager. Currently, she continues to lead the business, which was acquired by Belgian lingerie manufacturer Van de Velde in June 2008. The 14.6 million euro deal included Eurocorset S.A, the company behind the business, as well as the brand itself.

Andrés Sardá is now part of a lingerie portfolio that also includes brands such as Marie Jo and Primadonna. Last month, the group announced that sales for the first half of the year fell by 1.2% to 112.8 million euros, while EBITDA was up 2.8% to 29.8 million euros. Marleen Vaesen joined the business in December last year as new CEO.
 

Copyright © 2020 FashionNetwork.com All rights reserved.