Nov 18, 2016
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SportMax opens pop-up on Madison Ave

Nov 18, 2016

Max Mara’s sister label SportMax, has opened the doors of the brand’s first Madison Avenue pop-up. The new retail venture is adjacent to Max Mara’s Madison Avenue location.

SportMax Fall/Winter 2016 - Courtesy Sportmax

The Italian fashion house’s new pop-up will take up 3,173-square-feet of the Upper East Side street. The store will feature mixed metal and wood fixtures and marble floors.

In terms of merchandise, the store will house clothing and accessories from SportMax’s Fall 2106 collection. The pop-up will also sell one-of-a-kind pieces from the label’s upcoming Spring 2017 collection.

The store will be open to the public for all of December, closing its doors on December 31st.

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